Winter Preparations - Part 1

I had a little bit more time than usual to myself this weekend and told myself I would devote all that time to getting Homemade by Hoyt ready for winter.  I had plans to do a few more things than I accomplished (as usual), but managed to make enough progress to feel satisfied. 

My top priority for the weekend was to make more candles to post online.  My current online inventory is only 20 items... not exactly an enticing collection.  I was too tired to further that goal on Saturday as originally planned (on account of the fact that I picked up a catering shift to earn my "extra" income a bit quicker)... but, as I type, the final bit of wax is cooling on two sets of candles. 

Tonight I'm making batches of Tibetan Black Tea (green) and Sweet Honey Rose (mauve).  The rose recycled jar candles are pretty tea and lip gloss tins I saved from my personal collection.  The black tea jars are plain glass which I still need to choose decorations for.  The next big craft night I have available will be spent decopaging jars.  I already had four before tonight that were waiting for their finishing collage.

The other thing I "accomplished" this weekend may be nothing more than glorified procrastination... but I enjoyed it.  I have an embarrasingly large collection of yarn considering the size of my apartment.  So, I have been trying to come up with more things to crochet... small things I could make quickly and sell.  I noticed on etsy that there are multiple vendors selling "scrubbies" - crocheted cotton yarn squares to use like a wash cloth - and I decided to make one to sample.

My army colored square didn't turn out with perfect ninety degree angles, but it will be perfect for testing durability... if it sucks, I didn't waste my favorite yarn... and I practiced crocheting a uniform square with a cool pattern.  I'd say that's as close to "loose = win" as you can get.

I also looked at two other crochet products I would be interested in making: pot holders and rag rugs.  I started crocheting a pot holder sample, but haven't made it too far.  I also hunted down two old sheets which I want to use whenever I get around to trying out rag crochet.  What I really want to know is... how many of my friends and customers would be interested in buying any of the above?

The last thing on tonight's to do list is started, but probably not likely to be completed tonight.  I've chosen samples to be delivered to two locations, but still need to print price lists and informational material before I can wrap them....

New Online Pricing Structure

One thing I've learned over my years of selling candles is that if something isn't selling, you need to change something... usually the packaging or the pricing structure. After a few months pondering, I've finally taken the plunge to include shipping costs in my online pricing. All online listings have already been updated to show the new FREE SHIPPING prices. Coincidentally, the prices I have come up with are only a mere dollar or two per candle over the local retail prices at Hemp Wise and Midnight Sun. I hope you will find the new prices more attractive!

Recycled baby food jars were $3.25... now $4.75 each including shipping!

Recycled frappuccino jar candles were $6.25 a piece... now $8 each including shipping.

3" x 6" Square Pillar was $12... now $16 including shipping!!!

3" x 3 1/4" Small Cylinder was $8... now $11.25 including shipping.

The Ventura Flea Market

Today I visited the Ventura Flea Market. I've been meaning to check it out for years because I heard it was huge and drew a big crowd. It's right down by the beach at the far north end of Ventura, at the County Fair Grounds and is run by the same organization that is in charge of the Rose Bowl Swap Meet. If you've ever visited that one, you are certain to be a true flea market patron. Even I was overwhelmed with the enormity of the Rose Bowl experience when I visited with a friend. And, the Ventura Flea Market was rather large... yet I'm still not sure how good of a venue it will be for my handmade items. The good news is that I didn't see any other candles being sold there. I did see a soap vendor... not sure if the items were homemade, but they were much less expensive than mine. The other good news is that the rest of the show was littered with antiques, furniture, jewelry, coins... and other interesting flea market finds that were drawing a decent crowd. It reminded me of another one of my favorite flea markets, the Melrose Trading Post. It's a great spot to visit on Sundays in L.A. I tried selling there once, but it was a nice warm sunny day... great for getting people out, but not really the type of day that makes people want to rush home and light a bunch of candles. I didn't sell much that day... and even though the spaces don't cost much... and I split it with a friend... I'm pretty sure I had a negative profit after I factored in the money I'd spent on gas to get there. I remember feeling oh so disappointed because I really wanted to sell there so I'd have an excuse to shop there more frequently!!! Anyhow, I'm hoping that if I pick a strategic date with candle purchase inducing weather, that things will work out well. Today might actually have been good since it just rained yesterday and people may have been at home wishing they had candles, but not wanting to leave the house to go buy them... today was nice, though still slightly chilly... and the rainy season isn't completely over yet. It would have been perfect. Too bad the Ventura Flea Market is not weekly -- not that I'm ready to go this weekend... I need a tent to shade the candles -- but maybe I can do it around "June Gloom" time. I love to burn candles when it's chilly and foggy out... I actually love that weather. And so it is settled. I will try selling my goods some time this year at the Ventura Flea Market. Hope to see you there!!!

I have been sick nearly all month, but I managed to track down the recipe I spoke of in my last post while recovering from bronchitis. It's a new favorite of the Hoyt family. We like to toss it with green & red leaf lettuce, artichoke hearts, asparagus, hearts of palm & feta cheese.

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Sun Dried Tomato Salad Dressing

· Servings: ~2 cups
· Preparation Time: 5-10 mins
· 1/2 cup Water
· 1/2 cup rice vinegar
· 1/2 cup extra virgin olive oil
· 1/4 cup chopped sun-dried tomatoes
· 2 Tbsp honey
· 2-4 cloves of garlic
· ½ tsp dried italian seasoning
· ¼ tsp dried tarragon
· ½ tsp salt
· ¼ tsp black pepper

DIRECTIONS

Throw all ingredients in the blender. Blend until it is as smooth as you like for a dressing. This usually keeps for up to two weeks in an airtight container in the refrigerator.

The Scent Lives On

It's Friday night and I'm at home, sipping a bottle of Westerly Vineyards 2002 Estate Grown Cab Franc Merlot blend. I decided to relax at home and sip some nectar from heaven... as I wandered to my DVD player to pop in another flick, I caught a whiff of ultra rich vanilla. It was coming from the christmas candles I burned until they smothered, and it made me want to write a bit.

Don't you hate it when your container candle burns "all the way" yet there's wax left along the sides? As a candle maker, let me say, I feel your pain but there's just no controlling the flame. I am not infallible, but generally do an excellent job of centering the wick. I always use the specified wick size for the width of the jar because there's no way I'm going to risk my product heating the jar until it shatters. And so, I suppose the unavoidable side effect is a bit of remaining wax. I recommend burning tea light candles inside this remaining "shell" of wax until the jar is as wax free as possible. I am currently experiencing the reality that there is plenty of leftover scent which can be released with the help of a tea light.Thinking about burning every last drop of wax in each jar candle also got me thinking about what to with the jars after that. I'm excited about the fact that I'm saving the earth a bit of carbon dioxide for each reused jar that I make a candle in... if I had bought a brand new one, another five to fifteen ounces of CO2 would have been released into the atmosphere, depending on how much recycled glass had been used to create that particular jar. Making a glass container from 100% raw materials uses about 40% more energy, so there is both a cost and environmental savings to recycling. (I've been reading up on my statistics the past few weeks.)

The reason I'm rambling about all this is because I think it is important to give my jars another life after the candle no longer burns. My first thought was that the soy wax isn't very porous, so it could possibly be scraped out with a butter knife or spoon. I have also found a few suggestions on the internet, one involving your microwave and the other using a vegetable steamer... I'm not sure I'm thrilled with any of the options at this point, but when my current jar candles finish burning I'm going to try them out and document the process. There are so many things these containers can be reused for. Obviously at my house I can make another candle, but they could store candy, buttons, jewelry, coins... or you could use some as flower vases. If you have enough jars around the house, then put them out with the recycling trash so they can find new life as an ingredient in concrete or fiberglass. There is no limit to the number of times glass can be recycled, so don't let the cycle stop with you... stay tuned for jar cleaning instructions.

One week, one order, one pledge, one recipe

It's hard to believe the first week of the year has already come and gone. I've already gotten my first wholesale order of the year - thank you Hemp Wise - which begins the ticker for dollars pledged to the Environmental Defense Fund. This order will mean a future donation of approximately $5... it sounds small, but I think the number will be much larger when I finally tally it up and make the first payment and I'm excited to be supporting a cause with my work. I didn't find time for any marketing this week, on account of having a cold and being busy enough just making, labeling and wrapping candles for Hemp Wise. So far I've made Red Currant, Rustic Woods and Oceanside... tonight I will make the final batch, pomegranate spice.

I also did a bit more cooking, through the week... glass jars are accumulating slowly. I thought I would share my newest potato salad concoction with you. It's loaded with vitamins and contains much less fat than traditional recipes thanks to the addition of greek yogurt.

1 bag baby gold potatoes

1 - 12 oz jar roasted red bell peppers - diced

1 shallot - diced

6 oz greek yogurt

2 Tbsp mayonaise

olive oil

Wash the potatoes then put them in a large pot, fill with water and put it on the stove. Bring water to a boil, reduce heat and simmer until potato skins begin to crack open (approx 40 min.). Drain and cool.

While potatoes are cooking, heat approximately 2 Tbsp extra virgin olive oil in a skillet on low heat. Add finely diced shallots and stir frequently. Cook 2 min or until lightly browned.

Once potatoes have cooled 5 - 10 minutes, pour in a casserole, use a fork to break into smaller chunks, then stir in yogurt, shallots, mayonaise and diced roasted red bell pepper. Sprinkle with salt and pepper. Allow mixture to cool on the counter 20 - 30 minutes before placing in the refrigerator to prevent condensation from watering down your chilled potato salad. Enjoy!

Moisturizer, Mushrooms & Mustard

You know how people will allways tell you to choose your job wisely, because you spend more hours of your life at work than anywhere else? I believe that now I understand the full significance of that statement. I love my day job, don't get me wrong, but I've seen pieces of my lifestyle change recently, all in order to create more candles. Every time I go shopping for anything lately I find myself thinking, "Hmmmm.... Would this make a good candle when I'm done with it?" I picked out a new lipgloss / hand salve combo just because it came in a really cute tin. Apple juice and frappuccino are now my two favorite caloric beverages, because their jars are so cute. Also, I've begun cooking real meals for myself again, both because it tastes better & cost less than frozen entrees and pre-packaged salads, and because it creates more jars to recycle into candles later. And, since I generally combine my jar packaged foods with local produce and other ingredients, I can only assume I have reduced my carbon footprint to some degree.




Last week I had a yummy pesto pasta salad which was quick and easy to throw together and I thought I'd share the recipe with you. Sorry, I forgot to take a photo, but will do so next time!

Rachel's Chicken Pesto Pasta Salad

1 lb - approx 3 chicken breasts

1 - 8.5 oz jar sun dried tomato pesto sauce

1 - 12 oz package tri-color rotini or other pasta

1 bag mixed salad greens

olive oil

balsamic vinegar


Place the chicken breasts in a pot of water with 1 tsp salt and bring to a boil. Reduce heat & simmer approx 20 minutes or until cooked through. Cut to see the middle of the chicken breast to check for doneness before draining and rinsing with cold water. Allow chicken to cool 10 - 15 minutes then shred.


At the same time, boil a pot of water for your pasta and cook according to the directions on the package. Mix entire jar of pesto sauce & shredded chicken with pasta when done. Cool on counter uncovered for a bit if needed to avoid steam accumulation, then cover and chill in the fridge for a minimum of 30 min before serving.


Serve over mixed salad greens lightly drizzled with olive oil and balsamic vinegar.

This week I will be eating lots of peanut butter & jelly sandwiches for breakfast, perhaps a salad with dijon mustard dressing for lunch, relying on the constant standby - hot pasta - in the evenings, and working on a salad invention to use up the adoreable jars of shitake mushrooms I found on clearance at Gelson's last weekend.


But don't worry, I'm not going to attempt to provide every needed recycled jar from my personal inventory. I already have a few friends who save their jars for me in return for a 20% friend discount whenever they order, and I have plenty of other ideas I'm working on for how to collect more jars from strangers. An infathomable amount of energy is consumed in the aquisition of raw materials for and the production of glass jars each year. Americans burn countless numbers of glass container candles annually, in addition to vast amounts of packaged foods they consume. I hope others will agree it is time we reuse everything we can. Together we can help preserve the environment and slow global warming. Furthermore, to show that I am serious about my commitment to the cause, I will be donating 5% of all gross retail and wholesale sales in the indefinite future to the Environmental Defense Fund. Happy New Year everyone! Cheers to moisturizer, mushrooms and mustard and their re-usable packaging!

Another year gone by...

The remainder of 2009, from the time of my last posting, is a bit of a blur. As I recall, I was intertwined in my new recycled jar decoupage candle project for the remainder of the month of August. Every surface of my studio apartment was covered with recycled jars in one stage or another of the process. The tidiness of my living area might not have been compromised nearly so harshly if I had come up with a more systematic plan for accomplishing my project. But, I let my overambitious, A.D.D. admiring brain take charge… and after spending the first half of September searching for my countertops and floor underneath piles of craft supplies, I decided to listen to the logical & scattered-yet-organized part of my brain that said it was time to undertake my annual apartment re-organization. (Every year I come up with a slightly better plan for arranging my tiny studio to make it more functional and hopefully a bit more stylish as well.) This year it took approximately one month of my time digging through my possessions and choosing what to let go of, one evening with friends moving furniture, and a second hand dresser from my parents that just happened to fit the new arrangement I’d been imagining perfectly.

Let’s just say it took longer than I thought to get my apartment in order. It’s hard to find time for hours and hours of cleaning when you have a busy social life and a full time job! Oh, and did I mention I procrastinate sometimes? Anyhow, before I knew it, it was the end of November… prime candle selling season… and I had done nothing to promote my products for Christmas. I was trying not to feel guilty about it, but rather to think proactively about what I could still do, when a friend invited me to a Holiday Open House / Craft Fair at a woman’s house in town. After attending said event, I couldn’t help but think that the best thing I could do for my business this year would be to take advantage of my newly re-organized apartment and host my own holiday open house. I thought about it for a few days, then chose a date and hit the ground running.

It turned out that making the choice to plan an open house would be the catalyst for this season’s sales. The first thing I did was to start making as many candles as possible to put out on display at the party. Since I finally had fresh products available, I took photos of them and created some new listings for my website… something else that was a bit neglected in 2009, though not near as much as this blog… and I sold a few candles online, weeks before the open house. I see each purchase as a little piece of encouragement, a ray of hope for future sales if you will. I am still unsure why every year I have to remind myself that the more items I post to my website, the more likely I am to sell something… especially on a web community like mine where the most recently listed items show up first in the search results. I’m putting a demerit in my own employee file for forgetting that again.


The online orders were really just the appetizer of the season though. I finally found the motivation to re-do my candle labels! I’ve begun printing my own and feel that my new packaging looks much more professional. The holiday party was not a huge success in and of itself – I blame myself for planning something at the last minute during a month when everyone is busy every weekend – but I did have a few visitors who enjoyed some Irish Whiskey and sweets while perusing my current candle & soap lines. Furthermore, several people who couldn’t make it to the party responded to the evite asking if they could see my products at a different time. So, I set up a mobile candle shop in the back of my Honda CRV… and that turned out to be the real moneymaker of the season. I can’t say that it was my ideal sales situation… having to cart baskets & bags of candles back & forth from my car, making sure they stay shaded so the colors & scents don’t fade, filling up the gas tank more than my usual weekly allotment to allow for the extra weight and mileage… but I had a surprising amount of fun doing it. My favorite moment was when my friend caught a stranger eyeing us like she was ensuring there was no drug deal taking place on her watch and we invited her over to see the candles. The woman did buy a candle, but I still think she may have been nudged by the guilt of having looked at us so accusingly.


So, what now? Christmas is over, but people everywhere will still be burning candles for months, especially in the colder parts of the country & world. The year-round challenge of how to get more customers to my website continues. I have greatly increased my presence on Facebook and have begun offering sale items and occasional promotional discounts on my products. I finally signed up for a google adwords account and have already begun two advertising campaigns. And, I have a brand new color laser printer on the way to help me create marketing materials for several more new ideas I have in the works. I am hopeful that this new enthusiasm I have felt over the past month will continue into 2010.