"Nights" at the Santa Barbara Museum of Art

Tonight I was fortunate enought to venture out to an interactive art party at the Santa Barbara Museum of Art. I recently became a paid subscriber to the edhat.com newsletter so that I could enter their contests for free tickets, etc. and I already won my first prize! It was two V.I.P. passes to "Nights" at the Santa Barbara Museum of Art and I am feeling oh-so-lucky to have won entry to this experience!

I have been in quite a creative lull lately. I haven't made any candles or soap... nor have I done any work to promote my products. When I saw this event listed on edhat's newsletter, it immediately sparked my interest. I had hoped the interactive art would get my creative juices flowing again... and I definitely feel a bit more energized now than I have for a while.

The galleries were open from 5:30 - 7:30 PM and within them activities and music had been set up. You could listen to an excellent band while having your nails artfully decorated or as you create a piece of art. I chose the latter and was instructed to either brush water colors over my sheet to create a colored background or use nothing if I prefer plain white. Then, I took squeeze bottles of colored paint to decorate my paper as if I was making a smiley face with ketchup on top of my hamburger. To finish, I put a piece of clear plastic on top, squished my squeezed on acrylic paint and taped the edges. It was a simple way to create art which quickly brought out my childlike spirit. I will definitely do it again on my own.

Outside the patio was packed with fun: DJ Jeremy Sole kept the party lively as we spun art on what I think was a pottery wheel (with tape to hold down the paper). If ever there was an activity to inspire me to create candles with vibrant color... THIS is it. I think this activity may have had the highest participation rate because I saw a multitude of amazing color combinations. I believe many people took their paintings home like I did.

I would definitley say this is an event worth attending. It doesn't matter if you're looking for a swanky party to wear your new fur coat or an artsy get together where sandals and tie dye are the main groove... "Nights" merged those festivities into one. Furthermore, it is a reasonably priced event, all amenities considered. Tickets are $25, $35 or $50... I recommend the $50 VIP ticket. There are additional appetizers in the special people's section and the drink tickets are cheaper! (All the non V.I.P. people don't know it, but they missed out on a truly amazing dessert... berry skewers drizzled with multi colored peruvian white chocolate. YUM! We also sampled lamb skewers wrapped with spaghetti strands of cucumber and dipped in a yogurt sauce.) Though I must say... the appetizers I tasted in the art gallery also proved Chef Brenda Simon's ability to create tasty flavor combinations.

If you are reading this now and sad that you missed it... stay tuned to edhat.com or check the Santa Barbara Museum of Art's website for information on the next "Nights" in August. Perhaps I will see you there.

April showers bring May flowers...

Spring and Summer have always been the hardest times for me to remain motivated to work on my side business. I could blame it on the change in weather calling me outdoors, the fact that there are less holidays that get me out of my full time job for a few hours, or the fact that people don't seem to burn as many candles when it's sunny and warm during the day, but the fact is that sometimes the best time to promote your business is when you're making the least sales... and I could take better advantage of my down time. I plan to do a few things every year to try to grow my customer base, but usually don't get everything done. I'm hoping this year will be different.

The main thing I try to make time for each spring and Summer is to take samples of my products to the buyers at local stores in hopes they will decide to add my line to their retail selection. Times have changed since I started my business... stores have closed... and only two of my original retail locations remain. (Thank you Hemp Wise & Midnight Sun for your loyal support.) My current strategy for obtaining more wholesale purchasers is to research the location and then bring some nicely wrapped free samples for the store's buyer to try out along with some printouts telling about the ingredients I use and prices I charge. I send custom postcards to thank them for meeting with me (assuming I get that far) and sometimes just to keep my products in their mind (i.e. when the buyer says they would be interested, but want to wait one to two months). It is hard to talk a store owner into expanding their selection during a recession, but I'm hoping to meet the ones who are optimistic about the 2010 economy.

At the same time, I need to continue working on my direct sales if I want to make more than a slight bit of frivolous spending money off my candles & soap. In 2009 I added a website, blog, facebook profile, and the occasional flea market or home sales party appearance to my job description as chief candle maker & marketing guru for Homemade by Hoyt. I even hired Google Ad Words to advertise my website day and night. I have definitely had some success due to these efforts, but the battle for increased direct sales is tough. My experience has proven that the best "advertising" I can buy is the personal referral of a friend. Last week I got to see a thank you note that came all the way from Budapest for a gift box that included Homemade by Hoyt soap & specially decorated Recycled Jar Candles. Many more friends have given my products as gifts and helped me win over another customer. (I'm not going to give you an exact figure, but I do like to give discounts and/or gifts to appropriately thank people who help me grow my business.) I also offer other special deals on my website and facebook page throughout the year, which I hope are making people peek at my products, but don't have a method to measure the traffic from facebook to etsy.


What I do know is that I would love to hear your opinions & suggestions if you happen to be reading this and could spare an idea. Is there a store you think I should check out? A craft fair or home party situation which you would like to attend? Do you or people you know read the blogs that review products and have contests for free samples? I am actually hoping to join an entrepreneurial women's networking group soon, so hopefully they can help me with these ideas if no one on the world wide web can... either way, the May flowers are here... 'tis the season to promote.

One week, one order, one pledge, one recipe

It's hard to believe the first week of the year has already come and gone. I've already gotten my first wholesale order of the year - thank you Hemp Wise - which begins the ticker for dollars pledged to the Environmental Defense Fund. This order will mean a future donation of approximately $5... it sounds small, but I think the number will be much larger when I finally tally it up and make the first payment and I'm excited to be supporting a cause with my work. I didn't find time for any marketing this week, on account of having a cold and being busy enough just making, labeling and wrapping candles for Hemp Wise. So far I've made Red Currant, Rustic Woods and Oceanside... tonight I will make the final batch, pomegranate spice.

I also did a bit more cooking, through the week... glass jars are accumulating slowly. I thought I would share my newest potato salad concoction with you. It's loaded with vitamins and contains much less fat than traditional recipes thanks to the addition of greek yogurt.

1 bag baby gold potatoes

1 - 12 oz jar roasted red bell peppers - diced

1 shallot - diced

6 oz greek yogurt

2 Tbsp mayonaise

olive oil

Wash the potatoes then put them in a large pot, fill with water and put it on the stove. Bring water to a boil, reduce heat and simmer until potato skins begin to crack open (approx 40 min.). Drain and cool.

While potatoes are cooking, heat approximately 2 Tbsp extra virgin olive oil in a skillet on low heat. Add finely diced shallots and stir frequently. Cook 2 min or until lightly browned.

Once potatoes have cooled 5 - 10 minutes, pour in a casserole, use a fork to break into smaller chunks, then stir in yogurt, shallots, mayonaise and diced roasted red bell pepper. Sprinkle with salt and pepper. Allow mixture to cool on the counter 20 - 30 minutes before placing in the refrigerator to prevent condensation from watering down your chilled potato salad. Enjoy!