New Stuff for a New Year

The obvious news is that I've been a bit distracted from this blog.  The better news is that I've been building a following at my poetry blog and have been crocheting while I write.  I also finally caved in to a life long desire to learn to make jewelry.  I've only created a few rings so far, but I look forward to making many more beautiful things.

Sales this Christmas came from unexpected places, which was nice because my two longest running wholesale customers didn't order a thing.  Despite all that and an only mildly fruitful craft fair in Santa Ynez, I found a way to make a profit.  The best advice I can give you from my experiences this winter is that the more you make your products available, the more often you will sell.  Friends came by my house and others shopped the selection I stocked in the back of my car despite having to sheild themselves from a winter storm to do so.  Another friend put in a good word for me at Santa Barbara Winery and I sold a very respectable amount of candles there.  Right now they are considering adding my soap and/or lotion to the shelves as well.  Keep your fingers crossed!

I hope you like my newest creations.  They are calling me now...  gotta go play!  I hope you're having a great day!

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Winter Preparations Part 3: Samples, Etsy and Interruptions

The past few weeks have been a complete whirlwind. I only have two to three weeknights free lately which I can devote to my candle business. The stress knots in my neck and shoulders are proving to me that it's not enough time. I'm working on figuring out which regular commitment I can cut back or cut out, but for now... It is what it is.

The good news is that I'm a little more busy than expected because a few of my friends have been out there promoting my candles. Despite being delayed by an apartment covered in roof gunk (fell through the ceiling cracks during re-roofing), I managed to make enough candles to keep up with the amount I want to post online for Christmas and to hand out samples to a few local store owners who heard about my candles from friends. I got the information printed out for the store sample bags just moments before my computer was overtaken by a virus. Thankfully, none of my files were destroyed. I just had to live without a laptop for a few days.

I cheered myself up about the computer virus by saying the timing must have been good luck for wholesale candle orders. I still haven't gotten any call backs, but will try ringing them in a few days if I still haven't heard.

My Newest Best Friend in Marketing

July hasn't been the most productive month of 2010 for my candle business. I got distracted by a new project of mine... poetry. At least once a week I post a new silly rhyme to my blog about something I saw on the internet or TV, in magazines, or better yet, in real life. Once I had my first 5 or so poems, I decided to send one to my favorite local newsletter, edhat.com. They send out a free newsletter every day with links to pertinent news, questions & comments from readers, event photos... all kinds of fun stuff that (for me) makes it feel like the new millenium version of a little old town meeting. And, ever since I sent my first blog link, edhat has been sharing my poems with their readers each Sunday. Thanks to blogger stats, I know that quite a few people have clicked through to Rhyme Me a Smile from edhat links.

This week I decided to finally getting around to sending out those prizes I displayed in my last blog post. I had intended one for edhat and one for someone else, but in the end decided to offer both to my new best friend in marketing. This week's newsletter already has a fantastic free ticket opportunity, but soon you shall see Homemade by Hoyt products being given away. It has turned out to be an even better marketing strategy than I expected. In exchange for the prize donations, edhat made me an advertisement for free and posted it to their website. It popped up earlier today at the top of the browser page while I was trying to figure out why the sheriff's hellicopter was flying around the Noleta neighborhood. It was pretty exciting to get answers to my breaking news question and see my brand new personal advertisement simultaneously! If you live in Santa Barbara, San Luis Obispo, or Ventura Counties, I highly recommend signing up for your local edhat newsletter and advertising through them if you are a business owner. If you don't live in the area... well, start searching for your best friend in marketing. He's out there.

Today's Forecast: Scattered Creativity

If someone had read me a forecast on how much progress I would make in June for the various "to do's" I have planned for Homemade by Hoyt... it would have predicted scattered creativity. I have made progress on a few ideas, but nothing has truly been completed. Thankfully, I did complete the candle inventory, so I was able to place it back in storage instead of having it spewn all over my only table / work surface.

The first thing I have been working on is... I plan to offer up gift sets of my products to two entities that have giveaways in my community. I'm not really sure how they choose the prizes they currently offer but think there is a good chance they would be interested in my handmade crafts... and I wouldn't mind getting my name a little exposure in front of their "customers". I know I'm being vague, but I don't want to reveal the complete details of my idea yet. However... hopefully, sometime in the near future, two lucky someones in the greater Santa Barbara area will win the two gift sets shown here. Both contain sage green colored, tibetan black tea scented candles and a bar or two of my vegan hemp soap. It definitely wouldn't be the largest prize either place has given away, but it could be one of the most unique.

Tonight I started a different project... going through all the magazines and other stuff I have stacked around the house and picking out what I want to save for collaging onto recycled jar candles. Things have definiely piled up since I last did any decopaging... and maybe I'll do more soon. I could use a bit more inventory online and my tub of jars is overflowing! If that isn't a sign, I don't know what is... of course, that won't help the July "forecast" be any more focused than June, but any progress is good, right?

April showers bring May flowers...

Spring and Summer have always been the hardest times for me to remain motivated to work on my side business. I could blame it on the change in weather calling me outdoors, the fact that there are less holidays that get me out of my full time job for a few hours, or the fact that people don't seem to burn as many candles when it's sunny and warm during the day, but the fact is that sometimes the best time to promote your business is when you're making the least sales... and I could take better advantage of my down time. I plan to do a few things every year to try to grow my customer base, but usually don't get everything done. I'm hoping this year will be different.

The main thing I try to make time for each spring and Summer is to take samples of my products to the buyers at local stores in hopes they will decide to add my line to their retail selection. Times have changed since I started my business... stores have closed... and only two of my original retail locations remain. (Thank you Hemp Wise & Midnight Sun for your loyal support.) My current strategy for obtaining more wholesale purchasers is to research the location and then bring some nicely wrapped free samples for the store's buyer to try out along with some printouts telling about the ingredients I use and prices I charge. I send custom postcards to thank them for meeting with me (assuming I get that far) and sometimes just to keep my products in their mind (i.e. when the buyer says they would be interested, but want to wait one to two months). It is hard to talk a store owner into expanding their selection during a recession, but I'm hoping to meet the ones who are optimistic about the 2010 economy.

At the same time, I need to continue working on my direct sales if I want to make more than a slight bit of frivolous spending money off my candles & soap. In 2009 I added a website, blog, facebook profile, and the occasional flea market or home sales party appearance to my job description as chief candle maker & marketing guru for Homemade by Hoyt. I even hired Google Ad Words to advertise my website day and night. I have definitely had some success due to these efforts, but the battle for increased direct sales is tough. My experience has proven that the best "advertising" I can buy is the personal referral of a friend. Last week I got to see a thank you note that came all the way from Budapest for a gift box that included Homemade by Hoyt soap & specially decorated Recycled Jar Candles. Many more friends have given my products as gifts and helped me win over another customer. (I'm not going to give you an exact figure, but I do like to give discounts and/or gifts to appropriately thank people who help me grow my business.) I also offer other special deals on my website and facebook page throughout the year, which I hope are making people peek at my products, but don't have a method to measure the traffic from facebook to etsy.


What I do know is that I would love to hear your opinions & suggestions if you happen to be reading this and could spare an idea. Is there a store you think I should check out? A craft fair or home party situation which you would like to attend? Do you or people you know read the blogs that review products and have contests for free samples? I am actually hoping to join an entrepreneurial women's networking group soon, so hopefully they can help me with these ideas if no one on the world wide web can... either way, the May flowers are here... 'tis the season to promote.

Another year gone by...

The remainder of 2009, from the time of my last posting, is a bit of a blur. As I recall, I was intertwined in my new recycled jar decoupage candle project for the remainder of the month of August. Every surface of my studio apartment was covered with recycled jars in one stage or another of the process. The tidiness of my living area might not have been compromised nearly so harshly if I had come up with a more systematic plan for accomplishing my project. But, I let my overambitious, A.D.D. admiring brain take charge… and after spending the first half of September searching for my countertops and floor underneath piles of craft supplies, I decided to listen to the logical & scattered-yet-organized part of my brain that said it was time to undertake my annual apartment re-organization. (Every year I come up with a slightly better plan for arranging my tiny studio to make it more functional and hopefully a bit more stylish as well.) This year it took approximately one month of my time digging through my possessions and choosing what to let go of, one evening with friends moving furniture, and a second hand dresser from my parents that just happened to fit the new arrangement I’d been imagining perfectly.

Let’s just say it took longer than I thought to get my apartment in order. It’s hard to find time for hours and hours of cleaning when you have a busy social life and a full time job! Oh, and did I mention I procrastinate sometimes? Anyhow, before I knew it, it was the end of November… prime candle selling season… and I had done nothing to promote my products for Christmas. I was trying not to feel guilty about it, but rather to think proactively about what I could still do, when a friend invited me to a Holiday Open House / Craft Fair at a woman’s house in town. After attending said event, I couldn’t help but think that the best thing I could do for my business this year would be to take advantage of my newly re-organized apartment and host my own holiday open house. I thought about it for a few days, then chose a date and hit the ground running.

It turned out that making the choice to plan an open house would be the catalyst for this season’s sales. The first thing I did was to start making as many candles as possible to put out on display at the party. Since I finally had fresh products available, I took photos of them and created some new listings for my website… something else that was a bit neglected in 2009, though not near as much as this blog… and I sold a few candles online, weeks before the open house. I see each purchase as a little piece of encouragement, a ray of hope for future sales if you will. I am still unsure why every year I have to remind myself that the more items I post to my website, the more likely I am to sell something… especially on a web community like mine where the most recently listed items show up first in the search results. I’m putting a demerit in my own employee file for forgetting that again.


The online orders were really just the appetizer of the season though. I finally found the motivation to re-do my candle labels! I’ve begun printing my own and feel that my new packaging looks much more professional. The holiday party was not a huge success in and of itself – I blame myself for planning something at the last minute during a month when everyone is busy every weekend – but I did have a few visitors who enjoyed some Irish Whiskey and sweets while perusing my current candle & soap lines. Furthermore, several people who couldn’t make it to the party responded to the evite asking if they could see my products at a different time. So, I set up a mobile candle shop in the back of my Honda CRV… and that turned out to be the real moneymaker of the season. I can’t say that it was my ideal sales situation… having to cart baskets & bags of candles back & forth from my car, making sure they stay shaded so the colors & scents don’t fade, filling up the gas tank more than my usual weekly allotment to allow for the extra weight and mileage… but I had a surprising amount of fun doing it. My favorite moment was when my friend caught a stranger eyeing us like she was ensuring there was no drug deal taking place on her watch and we invited her over to see the candles. The woman did buy a candle, but I still think she may have been nudged by the guilt of having looked at us so accusingly.


So, what now? Christmas is over, but people everywhere will still be burning candles for months, especially in the colder parts of the country & world. The year-round challenge of how to get more customers to my website continues. I have greatly increased my presence on Facebook and have begun offering sale items and occasional promotional discounts on my products. I finally signed up for a google adwords account and have already begun two advertising campaigns. And, I have a brand new color laser printer on the way to help me create marketing materials for several more new ideas I have in the works. I am hopeful that this new enthusiasm I have felt over the past month will continue into 2010.