New Stuff for a New Year

The obvious news is that I've been a bit distracted from this blog.  The better news is that I've been building a following at my poetry blog and have been crocheting while I write.  I also finally caved in to a life long desire to learn to make jewelry.  I've only created a few rings so far, but I look forward to making many more beautiful things.

Sales this Christmas came from unexpected places, which was nice because my two longest running wholesale customers didn't order a thing.  Despite all that and an only mildly fruitful craft fair in Santa Ynez, I found a way to make a profit.  The best advice I can give you from my experiences this winter is that the more you make your products available, the more often you will sell.  Friends came by my house and others shopped the selection I stocked in the back of my car despite having to sheild themselves from a winter storm to do so.  Another friend put in a good word for me at Santa Barbara Winery and I sold a very respectable amount of candles there.  Right now they are considering adding my soap and/or lotion to the shelves as well.  Keep your fingers crossed!

I hope you like my newest creations.  They are calling me now...  gotta go play!  I hope you're having a great day!

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Winter Preparations Part 3: Direct Sales Strategy

I had an absolute blast this weekend crocheting mug cozies and watching TV. So, you can expect to see a bunch of them on my website before Christmas. I have piles of leftover yarn from beanies, scarves and little clutch purses I've made for myself and family since I re-took up crocheting about 8 years ago. This is the pile I've decided to start with for my mug cozies. There is plenty more where that came from, but I'm still hoping to turn those basketfulls into something beautiful for me at some point... when I'm not crocheting to make a little extra money. Hmmm... I wonder when that is going to happen?

I'm really starting to get excited for the winter. I may not have gotten samples to local retail stores in time to get extra wholesale orders this winter, but I am confident that my two loyal vendors, Midnight Sun and Hempwise, will place orders and I think I have some good ideas for increasing my direct sales both locally and online. First of all, I've been fortunate enough to receive some free advertising from a local e-news source in exchange for weekly submissions from my new poetry blog and some free candle and soap prizes for their readers. Google Analytics has taught me that the ad is indeed working... people are visiting my site. Now I just need to have a more plentiful product line for them to choose from... at least that is my theory on why there haven't been any purchases yet. Also, it's not quite winter aka candle gifting season.

Speaking of candle gifting season, I may have a pseudo sattelite salesperson in Bakersfield this winter. I am just starting to figure out the details, but a very kind Homemade by Hoyt fan has offered to take a few samples around to show her friends, take orders, and call me with the details. Naturally, I offered her my 15% referral discount on anything she wants to order and said there will be gifts involved as well if the orders are plentiful. If you are reading this and are interested in doing the same... contact me. I'd love to have your help spreading the word about my products!

The last thing I plan to do is out of pure optimism that increased online presence truly does mean increased sales. I created my first treasury last week on etsy. It is a collection of coffee related items I thought would make a nice gift with my frappuccino recycled jar candle. You see, I'm starting Christmas shopping super early this year in order to spread out the cost... so I thought I would encourage you to do the same... and to buy from the artists on etsy. So, I plan to create a new treasury at least once a month to inspire my customers' Christmas shoping.  I figure it must be good karma at the very least... people include me in theirs sometimes, so it's about time I do the same.

Winter Preparations Part 2: Introducing Crochet Mug Cozies

For the first time in forever I feel like I accomplished a heck of a lot of stuff in a week!  The most exciting part was the discovery of a crochet item I can make fairly quickly... mug cozies.  Aren't they cute?!  I feel a bit bad about copying someone else's idea, but there are patterns published all over the internet and I think there is room for me in the cozy market.

I've also made quite a few candles to add to my online inventory this week.  The rose petal candles really do smell better than a dozen roses.  I highly recommend them to any man who needs to buy a romantic present for a lady.  The green colored black tea candles also smell amazing.  If you want something clean smelling with a hint of spicy, you should give these a burn.

Happy Labor Day!  I'm off to relax, watch TV, and possibly crochet some more cozies!

         

New Online Pricing Structure

One thing I've learned over my years of selling candles is that if something isn't selling, you need to change something... usually the packaging or the pricing structure. After a few months pondering, I've finally taken the plunge to include shipping costs in my online pricing. All online listings have already been updated to show the new FREE SHIPPING prices. Coincidentally, the prices I have come up with are only a mere dollar or two per candle over the local retail prices at Hemp Wise and Midnight Sun. I hope you will find the new prices more attractive!

Recycled baby food jars were $3.25... now $4.75 each including shipping!

Recycled frappuccino jar candles were $6.25 a piece... now $8 each including shipping.

3" x 6" Square Pillar was $12... now $16 including shipping!!!

3" x 3 1/4" Small Cylinder was $8... now $11.25 including shipping.

April showers bring May flowers...

Spring and Summer have always been the hardest times for me to remain motivated to work on my side business. I could blame it on the change in weather calling me outdoors, the fact that there are less holidays that get me out of my full time job for a few hours, or the fact that people don't seem to burn as many candles when it's sunny and warm during the day, but the fact is that sometimes the best time to promote your business is when you're making the least sales... and I could take better advantage of my down time. I plan to do a few things every year to try to grow my customer base, but usually don't get everything done. I'm hoping this year will be different.

The main thing I try to make time for each spring and Summer is to take samples of my products to the buyers at local stores in hopes they will decide to add my line to their retail selection. Times have changed since I started my business... stores have closed... and only two of my original retail locations remain. (Thank you Hemp Wise & Midnight Sun for your loyal support.) My current strategy for obtaining more wholesale purchasers is to research the location and then bring some nicely wrapped free samples for the store's buyer to try out along with some printouts telling about the ingredients I use and prices I charge. I send custom postcards to thank them for meeting with me (assuming I get that far) and sometimes just to keep my products in their mind (i.e. when the buyer says they would be interested, but want to wait one to two months). It is hard to talk a store owner into expanding their selection during a recession, but I'm hoping to meet the ones who are optimistic about the 2010 economy.

At the same time, I need to continue working on my direct sales if I want to make more than a slight bit of frivolous spending money off my candles & soap. In 2009 I added a website, blog, facebook profile, and the occasional flea market or home sales party appearance to my job description as chief candle maker & marketing guru for Homemade by Hoyt. I even hired Google Ad Words to advertise my website day and night. I have definitely had some success due to these efforts, but the battle for increased direct sales is tough. My experience has proven that the best "advertising" I can buy is the personal referral of a friend. Last week I got to see a thank you note that came all the way from Budapest for a gift box that included Homemade by Hoyt soap & specially decorated Recycled Jar Candles. Many more friends have given my products as gifts and helped me win over another customer. (I'm not going to give you an exact figure, but I do like to give discounts and/or gifts to appropriately thank people who help me grow my business.) I also offer other special deals on my website and facebook page throughout the year, which I hope are making people peek at my products, but don't have a method to measure the traffic from facebook to etsy.


What I do know is that I would love to hear your opinions & suggestions if you happen to be reading this and could spare an idea. Is there a store you think I should check out? A craft fair or home party situation which you would like to attend? Do you or people you know read the blogs that review products and have contests for free samples? I am actually hoping to join an entrepreneurial women's networking group soon, so hopefully they can help me with these ideas if no one on the world wide web can... either way, the May flowers are here... 'tis the season to promote.

Procrastination and Frustration

Nearly two weeks have passed since my last post and very little has been accomplished. I've been burning tea light after tea light in my old christmas candles... thoroughly enjoying the vanilla smell but not getting rid of much wax. Thus, I am no closer to beginning my project of determining the best way to clean the candle jars for reuse or recycling. I did, however, begin testing a particular apple juice jar candle to make sure it would burn correctly. It burned great for the first 6 or so hours, then it went out due to the pool of wax drenching the flame.

In the morning I had the "brilliant" idea to attempt to pour off the excess wax to create a votive while ensuring that the apple juice candle would continue to burn as well. As you can see below, the results were not that pretty... the flame had blackened the wax. So, sadly I am back to square one. But I love this jar so much that I have to make one more attempt. Perhaps if I don't fill the jar so full originally it will burn better.

Thankfully for me, there was a pot of gold at the end of the rainbow. I am currently making an order of candles for Midnight Sun. Below are the first two batches. The gray & red candles are Dragon's Blood scented - like new age resin, dragon's blood is a wonderful oriental blend of orange, rose, and carnation with a hint of patchouli and creamy vanilla. In the multi colored brown candles I am bringing back an old favorite, Tea Time - a spicy blend of citrus bergamot, peppercorn, cloves and more.

The full order of candles should arrive at Midnight Sun by Tuesday at the latest...

The P Word

Paraffin has gotten a bad rap as the world has made an effort to "go green". Perhaps the fact that I make the bulk of my candle income from paraffin wax pillar candles is what made me decide to start donating 5% of all purchases to the Environmental Defense Fund. But it doesn't matter if you think I did it out of green guilt, as a generous gesture, or a gimmic to increase sales... what matters is the truth about paraffin.

All over the internet you can find postings about the harmful effects of paraffin. The thing I wonder if people notice is that the authors of the information are usually the same person making and selling soy candles, which is why they follow the list of reasons not to buy paraffin with a monologue on the benefits of soy. I might respect their opinions more if I felt they were truly backed up with scientific facts. But, I tried clicking the link to the supposed EPA Report which details how paraffin candles ruin your indoor air quality, and the report was "not found". I guess we will have to wait a bit longer to back up our opinions on candle pollutants.

For now, let me list some of the main criticisms and my opinion as to their validity:

(1) Paraffin is a byproduct of crude oil, which we know to be harmul to the environment. In regards to the toxic chemicals supposedly released into the air as paraffin candles burn, I would like to point out one key ingredient not cited as a factor: the wick. Paraffin candles have traditionally been made with lead core wicks, the true culprits of unclean air. I used them when I first began making candles because I didn't know any better, but switched as soon as I saw the 100% cotton alternative. And I can tell you from observation that the flame from a lead core wicked candle does emit an ominous black cloud of smoke. While I still have never seen the EPA report detailing the carcinogens in paraffin candles, if it does exist, I am confident those candles had lead core wicks.

(2) Paraffin is petroleum based; it comes from a non-renewable resource. I cannot debate much on this point. Unlike soy wax, the ingredients needed to create paraffin definitely cannot be grown from seeds. However, soy wax is far too soft to be used in a pillar candle unless blended with paraffin. Furthermore, soy wax is more white than clear, which limits my ability to make dark colored candles. So for now, I choose to keep making my pillar candles with paraffin and to promote my new recycled jar candles with 100% soy wax. I highly doubt the world's candle obsession is the one that will use up valuable resources first, so let's focus on more important items like clean water and alternative energy.

(3) Buying petroleum based products supports the evil oil industry. Seriously?! It is hard for me to believe someone would think their choice to not purchase paraffin candles would be felt by the oil giants. They probably wouldn't even notice a change in revenue if you stopped driving completely and never bought a drop of fuel from them again... but at least that would make a significant environmental impact.

(4) Paraffin candles create soot, but soy candles don't. Do you honestly believe that there is anything anywhere that when burned would produce no soot? The only control you have is over the amount of soot, which can be limited by a properly trimmed wick and an undisturbed flame. Again I have no scientific evidence to back up my opinion, but was interested to read on a fellow candle maker's website that not all soot is black. In fact, soy candles produce white soot. Furthermore, the soot produced from any candle is no more harmful than the soot produced by heating cooking oil on your stovetop.

(5) Paraffin is not biodegradable. It may not break down when sent to a landfill, but there is hardly any wax left when one of my pillar candles finishes burning. And, I take those leftover nubs and melt them back down the next time I make a similar batch. I would be more than happy to take wax back from my customers for recycling... though it would have to be from a Homemade by Hoyt candle to ensure it was the right wax blend.

Resources:
http://www.articlesbase.com/environment-articles/soy-vs-paraffin-candles-the-great-debate-39919.html
http://www.ecomall.com/greenshopping/soycandles.htm
http://www.scented-soy-wax-candles.com/paraffin-candles.html

The Scent Lives On

It's Friday night and I'm at home, sipping a bottle of Westerly Vineyards 2002 Estate Grown Cab Franc Merlot blend. I decided to relax at home and sip some nectar from heaven... as I wandered to my DVD player to pop in another flick, I caught a whiff of ultra rich vanilla. It was coming from the christmas candles I burned until they smothered, and it made me want to write a bit.

Don't you hate it when your container candle burns "all the way" yet there's wax left along the sides? As a candle maker, let me say, I feel your pain but there's just no controlling the flame. I am not infallible, but generally do an excellent job of centering the wick. I always use the specified wick size for the width of the jar because there's no way I'm going to risk my product heating the jar until it shatters. And so, I suppose the unavoidable side effect is a bit of remaining wax. I recommend burning tea light candles inside this remaining "shell" of wax until the jar is as wax free as possible. I am currently experiencing the reality that there is plenty of leftover scent which can be released with the help of a tea light.Thinking about burning every last drop of wax in each jar candle also got me thinking about what to with the jars after that. I'm excited about the fact that I'm saving the earth a bit of carbon dioxide for each reused jar that I make a candle in... if I had bought a brand new one, another five to fifteen ounces of CO2 would have been released into the atmosphere, depending on how much recycled glass had been used to create that particular jar. Making a glass container from 100% raw materials uses about 40% more energy, so there is both a cost and environmental savings to recycling. (I've been reading up on my statistics the past few weeks.)

The reason I'm rambling about all this is because I think it is important to give my jars another life after the candle no longer burns. My first thought was that the soy wax isn't very porous, so it could possibly be scraped out with a butter knife or spoon. I have also found a few suggestions on the internet, one involving your microwave and the other using a vegetable steamer... I'm not sure I'm thrilled with any of the options at this point, but when my current jar candles finish burning I'm going to try them out and document the process. There are so many things these containers can be reused for. Obviously at my house I can make another candle, but they could store candy, buttons, jewelry, coins... or you could use some as flower vases. If you have enough jars around the house, then put them out with the recycling trash so they can find new life as an ingredient in concrete or fiberglass. There is no limit to the number of times glass can be recycled, so don't let the cycle stop with you... stay tuned for jar cleaning instructions.

Another year gone by...

The remainder of 2009, from the time of my last posting, is a bit of a blur. As I recall, I was intertwined in my new recycled jar decoupage candle project for the remainder of the month of August. Every surface of my studio apartment was covered with recycled jars in one stage or another of the process. The tidiness of my living area might not have been compromised nearly so harshly if I had come up with a more systematic plan for accomplishing my project. But, I let my overambitious, A.D.D. admiring brain take charge… and after spending the first half of September searching for my countertops and floor underneath piles of craft supplies, I decided to listen to the logical & scattered-yet-organized part of my brain that said it was time to undertake my annual apartment re-organization. (Every year I come up with a slightly better plan for arranging my tiny studio to make it more functional and hopefully a bit more stylish as well.) This year it took approximately one month of my time digging through my possessions and choosing what to let go of, one evening with friends moving furniture, and a second hand dresser from my parents that just happened to fit the new arrangement I’d been imagining perfectly.

Let’s just say it took longer than I thought to get my apartment in order. It’s hard to find time for hours and hours of cleaning when you have a busy social life and a full time job! Oh, and did I mention I procrastinate sometimes? Anyhow, before I knew it, it was the end of November… prime candle selling season… and I had done nothing to promote my products for Christmas. I was trying not to feel guilty about it, but rather to think proactively about what I could still do, when a friend invited me to a Holiday Open House / Craft Fair at a woman’s house in town. After attending said event, I couldn’t help but think that the best thing I could do for my business this year would be to take advantage of my newly re-organized apartment and host my own holiday open house. I thought about it for a few days, then chose a date and hit the ground running.

It turned out that making the choice to plan an open house would be the catalyst for this season’s sales. The first thing I did was to start making as many candles as possible to put out on display at the party. Since I finally had fresh products available, I took photos of them and created some new listings for my website… something else that was a bit neglected in 2009, though not near as much as this blog… and I sold a few candles online, weeks before the open house. I see each purchase as a little piece of encouragement, a ray of hope for future sales if you will. I am still unsure why every year I have to remind myself that the more items I post to my website, the more likely I am to sell something… especially on a web community like mine where the most recently listed items show up first in the search results. I’m putting a demerit in my own employee file for forgetting that again.


The online orders were really just the appetizer of the season though. I finally found the motivation to re-do my candle labels! I’ve begun printing my own and feel that my new packaging looks much more professional. The holiday party was not a huge success in and of itself – I blame myself for planning something at the last minute during a month when everyone is busy every weekend – but I did have a few visitors who enjoyed some Irish Whiskey and sweets while perusing my current candle & soap lines. Furthermore, several people who couldn’t make it to the party responded to the evite asking if they could see my products at a different time. So, I set up a mobile candle shop in the back of my Honda CRV… and that turned out to be the real moneymaker of the season. I can’t say that it was my ideal sales situation… having to cart baskets & bags of candles back & forth from my car, making sure they stay shaded so the colors & scents don’t fade, filling up the gas tank more than my usual weekly allotment to allow for the extra weight and mileage… but I had a surprising amount of fun doing it. My favorite moment was when my friend caught a stranger eyeing us like she was ensuring there was no drug deal taking place on her watch and we invited her over to see the candles. The woman did buy a candle, but I still think she may have been nudged by the guilt of having looked at us so accusingly.


So, what now? Christmas is over, but people everywhere will still be burning candles for months, especially in the colder parts of the country & world. The year-round challenge of how to get more customers to my website continues. I have greatly increased my presence on Facebook and have begun offering sale items and occasional promotional discounts on my products. I finally signed up for a google adwords account and have already begun two advertising campaigns. And, I have a brand new color laser printer on the way to help me create marketing materials for several more new ideas I have in the works. I am hopeful that this new enthusiasm I have felt over the past month will continue into 2010.

Come visit me at the Unity Shop Fundraiser!!!

Come visit me at the Unity Shop's Christmas fundraiser! Take the 101 North to the Dos Pueblos Canyon Exit and follow the signs to Rancho Dos Pueblos. 10% of the proceeds from that day's sales go to support the Unity Shop in their efforts to help low income families in Santa Barbara.

http://www.lifeislikechampagneblog.com/

Homemade by Hoyt products will soon be reviewed by http://www.lifeislikechampagneblog.com/. There will also be a giveaway prize that anyone who visits the blog to read the review can enter. Life is Like Champagne is reviewing various etsy vendors this fall to promote handmade products for the holiday season.

New Container Candles

My new container candles made in recycled jars are now for sale. I look forward to hearing what you think!

Fall Candles for Midnight Sun

New fall candles are headed to Midnight Sun today. The green candles are scented with Bayberry Apple Spice, the reds with Black Tea, the tans with Rustic Woods, and the purples with the ever popular Love Spell and Pomegranate scent. I am also sending two new candle shapes to add to my array of smaller candles - the short oval pillar and the short rectangle pillar. Check them out and let me know what you think!

Local Support is Priceless

It's not easy to work your way to the top when the opponent has mass marketing abilities you can never match as a struggling sole proprietor. This is why I am especially thankful to live in a town that loves to support the "little guy". Not every town has a plentiful supply of locally owned retail stores that aren't tied to specific preordained product lines. Without these venues, my company's public exposure and income potential would greatly diminish as I'd be left with (1) the internet, where there is WAY too much competition, and (2) craft fairs, which are expensive and time consuming. And so, tonight I'd like to thank all the web surfers and store owners who seek out handmade products, especially Midnight Sun, who placed an order for fall candles today.

You can look for my freshest batch of candles in town late next week at:

Midnight Sun
427 State St, Santa Barbara, CA 93101